Amul Embraces Artificial Intelligence: How ‘Sarlaben’ Is Transforming Dairy Farming

India’s dairy sector is entering a new digital phase as Amul integrates artificial intelligence into everyday farm operations. The cooperative has introduced “Sarlaben”, an AI-powered digital assistant designed to improve productivity, decision-making, and animal care for dairy farmers—especially at the grassroots level.

Optimize your dairy operations with a herd management system that tracks animal health, breeding, and milk production in real time.

This initiative reflects a larger shift toward technology-enabled agriculture, where data and automation are being used to solve long-standing rural challenges.

What Exactly Is Sarlaben?

Sarlaben is an intelligent virtual assistant created to support dairy farmers with round-the-clock advisory services. It enables farmers to seek guidance on livestock care, farm management, and operational issues without waiting for in-person expert visits.

The assistant can be accessed through:

• Mobile applications
• Voice-based systems suitable for feature phones

This inclusive approach ensures that even farmers with limited digital literacy can benefit from AI-driven insights.

A herd management system is a digital solution that helps farmers monitor animal health, breeding, productivity, and overall livestock performance efficiently.

Why This AI Tool Is a Game-Changer for Farmers

Dairy farmers manage multiple variables every day—animal health, feeding routines, breeding cycles, vaccinations, and compliance with government programs. Traditionally, access to expert advice has been delayed or inconsistent.

Sarlaben helps bridge this gap by offering:

• Practical recommendations for cattle health and disease prevention
• Feeding and nutrition guidance based on herd needs
• Alerts for vaccinations, breeding cycles, and treatments
• Information on government schemes and dairy-related benefits

By delivering this support in local languages such as Gujarati, the system is designed for real-world rural adoption, not just technological novelty.

A herd management system streamlines livestock operations by organizing health records, vaccination schedules, breeding data, and performance tracking in one centralized platform.

Driven by Cooperative Data, Not Generic Advice

One of Sarlaben’s biggest strengths lies in the data ecosystem behind it. Amul’s cooperative network holds decades of structured information—milk procurement patterns, veterinary records, breeding data, and regional trends.

Discover how automatic milking parlours can boost efficiency and reduce labour on modern dairy farms.

The AI uses this data to generate personalized, context-aware suggestions rather than one-size-fits-all advice. This means recommendations are aligned with:

• Individual herd conditions
• Local climate and seasonal factors
• Historical farm performance

Such precision has the potential to improve efficiency significantly and milk yields across thousands of villages.

Improve overall herd behaviour with a cow brush for comfort that encourages natural grooming.

Strengthening the Role of Women in Dairy Farming

Women form the backbone of India’s dairy economy, handling much of the day-to-day animal care and milk production. By making expert guidance easily accessible and easy to understand, Sarlaben helps women farmers:

• Make informed decisions independently
• Improve herd health outcomes
• Strengthen their role in household and cooperative income

This subtle but powerful shift supports greater economic empowerment at the farm level.

Fans, ventilation, and sprinkler systems with automatic controls help regulate barn temperature by activating based on heat or humidity levels, ensuring consistent cooling and better cow comfort.

Blending Cooperative Values with Modern Technology

For decades, the cooperative model has driven India’s dairy success through trust, scale, and community participation. With Sarlaben, Amul is extending this legacy into the digital era—combining traditional knowledge with artificial intelligence to meet modern challenges such as climate stress, rising costs, and animal health risks.

Advanced heat and health management solutions designed to enhance animal comfort, improve productivity, and ensure overall farm efficiency.

Looking Ahead: A Blueprint for Digital Agriculture

While the rollout currently focuses on Gujarat, the implications are far broader. If scaled effectively, AI assistants like Sarlaben could redefine agricultural advisory services across India—making them faster, smarter, and more accessible.

This initiative demonstrates how AI, when grounded in local data and cooperative values, can create meaningful impact—improve productivity, protect livelihoods, and modernize one of India’s most vital rural industries.

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